OLEA, a joint venture estalished by BADR Investments to promote sustinable agriculture, established its first agriculture project in Jordan in 2009 to create a paradigm shift in agriculture through the establishment of pilot farms, then rolling the concept out onto other parts of the Jordan Valley and beyond. www.agrijordan.com
AgriJordan has taken a holistic approach to create an engine of economic growth in Jordan by developing value added export markets, introducing upstream and downstream support industries, and using water management techniques. Starting with selecting the proper seeds and technologies, financing, training, branding (including grading and packing) and marketing
Upon proving the concept through pilot farms, AgriJordan is now successfully running several farms in the Jordan Valley and Northern Highlands.
AgriJordan is developing value added export markets, introducing upstream and downstream support industries, and using techniques that maximize yield while managing scarce water resources. AgriJordan has managed to save up to 90% of water used in its farms on a crop per drop formula versus traditional agriculture methods, and make use of the climatic advantages in Jordan which allow for year-round cultivation.
Rollout plans aim to increase the Jordanian GDP by as much as US$ 3 billion.